With all the hype around the Internet, many people are confused about the difference between digital marketing and traditional marketing. This is actually quite simple, and if you’re not paying attention, it can get worse than it already is. Let’s look at the differences between these two forms of advertising.
Traditional marketing is all about advertising in general. You advertise in print, in newspapers, and on TV to try to get your business in front of the public. This is also the age of the television commercial as well as the radio spot.
The biggest difference between digital and traditional marketing is that the average person doesn’t like a TV commercial or a radio commercial. That’s just the way it is. If they didn’t know what it was all about, they would tune out completely.
What is traditional marketing
Another thing that separates the two is that traditional marketing relies heavily on a large stable of advertisers. In other words, most large corporations buy their space in traditional media to keep their name in front of the public. They do this so that they can generate interest in their product.
What is the role of digital marketing
Digital marketing is completely different from traditional marketing. It does not rely on advertisers for any type of business. No large corporations will be willing to buy advertising space from an unknown.
Instead, digital marketing relies on getting a small group of highly targeted individuals who will buy from you based on a personal connection. Basically, they won’t care how you advertised them. They will only buy from you if they find out you’re really the company they thought they were buying from.
Digital Campaigns
The biggest advantage to using digital marketing is that you will spend less money. The money you are spending now is going to be a drop in the bucket compared to what you could be spending if you still used traditional advertising. Not to mention the fact that you will be doing business online that is way more valuable than traditional advertising.
With these points in mind, I’m sure you can see the huge difference between traditional and digital marketing. Hopefully, you now know why digital marketing is so much easier and quicker to make money with than traditional marketing.
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